A great company name holds weight, and endures over time. It’s memorable, recognizable, and trustworthy.
But it can’t be born overnight. That’s why when YESCO Electronics, the LED sign and display manufacturer, was acquired by Samsung, a lot of consideration went into the brand’s new name: Prismview, A Samsung Electronics Company.
Merging the new (Prismview) with the established (Samsung), the name evokes trust, something especially important in technology. Samsung’s vast resources added to existing expertise and has positioned Prismview to become the world leader in digital signage.
People trust the Samsung brand, and so they trust Prismview. But what is in a name? And what does it bestow on Prismview?