The Power of Wow-Worthy Creative
Discover how creating compelling content to fill the screen is just as important as installing your stunning LED display.
A stunning LED board can take any business to the next level. It can also cost upwards of $100,000, giving pause prior to purchase.
To help manage the upfront cash outlay, many customers opt to take out loans and create payment plans. But how do you know you are choosing the right financing partner? And are you prepared for an (often rigorous) application process?
To streamline financing and provide strong support for both partners and end-users, Prismview has a simplified sign financing program with Ascentium Capital.
When investing in an LED board, there are cost considerations that go beyond the actual display. These include the sign mounting structure, shipping, wiring, installation, and more. The Prismview financing program covers everything, eliminating the need for additional third party providers.
“Dealers—sign companies, AV integrators, and channel partners—aren’t financing agencies. They’re experts in signage. Giving them access to a finance program through an LED partner is a huge benefit and creates a better chance of closing the deal on a project,” says Kevin Izatt, Marketing and Product Manager at Prismview. “With some other programs, the financing partners only deal with the LEDs, not the other components of the installation. With a comprehensive plan, we make it easier and ensure the sign companies get paid.”
As a result, dealers get an edge on the competition, and end-users don’t have to search for additional financing. “When you introduce a third-party financing agency into the conversation, it adds more complexity,” says Izatt. “Because we have our own program, we can reduce barriers and friction points for our customer.”
End-users can find financing on their own, at any lender, including traditional banks. But just because this is a viable option does not make it ideal.
“There’s nothing wrong with going to a local loan agency. But digital signage can be a big investment, and a loan officer inexperienced in the industry will have a significant learning curve,” says Izatt. That can lead to more effort, more paperwork, more delays, and imperfect financing plans, he added.
In contrast, Ascentium Capital is well-versed in the nuances associated with installations, and understands the quantifiable ROI of such an investment. Simply put: Ascentium’s vast industry knowledge provides superior access to mainstream and alternative financing options.
“Companies who install LED signs can see up to a 150% increase in business. The local loan agencies may not anticipate that,” says Izatt. “Ascentium has been in the AV and signage financing side for ages. They’ll see the value of the investment and be able to factor that into financing.”
If you’ve ever bought a house, you know proper financing takes time and effort. The process requires thorough appraisals and stacks of paperwork, and after a month or two, the whole deal could still collapse. The same goes for financing major LED projects.
Prismview’s financing program with Ascentium simplifies the process and reduces the time to secure your loan. Covering projects up to $250,000, the online application takes 15 minutes to complete, and two business hours to receive an answer (in a typical case). This allows dealers and end-users to get an idea of rates and budgets early on, giving them more power over the process.
“Even on occasions where we get to the end of a project and the sign company’s or end customer’s financing falls through, we’re there to offer solutions,” says Izatt. “We do what we can to help our partners cross that finish line.”
Beyond convenience, the program offers customers next-level customization for payment plans, including flexible repayment with terms up to 84 months. This inclusion is key: LED projects carry unique and rigorous timelines, which not every financial institution understands.
Prismview and Ascentium are well-versed in the unique circumstances of each customer.
“Say the end-customer is a school looking to get a screen for the football field,” says Izatt. “Well, the school is out for three months in the summer and the football season is only in the fall and spring. Our program understands these ebbs and flows and we can provide customized payment plans.”
With its one-of-a-kind project financing, Prismview strives to meet the needs of all end-customers. This mentality doesn’t stop with dollar and cents: it’s part of Prismview’s greater value proposition.
“It comes back to Prismview’s consulting mentality,” says Izatt. “We don’t just want to sell a product, we want to consult on what’s best for you.” And partnering with Ascentium allows Prismview to do just that.