In the sign industry, partner programs are nothing new. In fact, it’s common for sign manufacturers to offer discounts to dealers based on sales volume: Sign company ABC sells 300,000 displays a year, and the manufacturer offers rewards and incentives based on those numbers.
But to Prismview, that traditional partnership model seemed limited—so they designed a new one, from the ground up, that’s less transactional, and more relationship-based. “The idea behind the new program is to develop deeper relationships with partners that stretch beyond sales volume,” says Brett Unzicker, Prismview’s EVP of Sales. “Our goal is to take a broader, more holistic approach to helping them grow their business and brands. This program benefits both those long term relationships we have as well as those which are newer and which have aligned visions on explosive growth.”