Your fans are not created equal. 

Live event venues are major investments. Hundreds of millions of dollars (or more) are often spent on these projects, and while the resulting arenas are undeniably spectacular, they typically only serve a singular purpose.

With rising construction costs and low event attendance, it’s getting more difficult for owners to see a return. That’s why venues are seeking creative ways to drive revenue outside of game day. But fans of music, cultural performances and esports are not created equal. 

In our latest guide for multi-use venues, the experts at Samsung discuss the nuances of different fan bases and what it means for your venue’s AV technology solution. 

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