As with many things in the public space, signs are heavily regulated to ensure the safety of traffic and aesthetics of our communities.
Local regulations can be difficult for sign companies to navigate, and even more complex for outdoor advertising companies who want to install a new digital billboard display or convert an existing static billboard to a digital display. With three tiers of government imposing billboard regulations (federal, state, and local), zoning codes and permit requirements vary widely—even from one road to the next.
That’s why implementing a digital display for the first time—be it a billboard or on-premise sign—can be more complicated than it might seem, especially when the goal isn’t just building a sign, but regulatory compliance and effective visibility for years to come.
Here are some helpful tips to make this process successful.